No matter how great a piece of content is, it will fail to reach the target audience unless a powerful content marketing strategy is put in place. Smart writers have come to the realization that blogging is not just about creating high-quality content day in and out. Some of them are into self-development by learning the basics of content marketing skills online which ensures that their articles are visible. Before you go ahead with creating a strategy for marketing your content, consider these noteworthy tips.
Content Marketing Strategy
Decide whether you need an expert or freelance writer
In situations where you don’t have enough time or no knowledge of how content marketing works, you might consider hiring the services of experts. It’s perfectly okay if you can manage the website effectively on your own to get the best results. Virtual assistants like content creators, graphic designers, editors and social media manager exist on the web. Their services are affordable and most of them produce quality work if you take the time to search very well. For example, if you were looking to connect with writers that deliver high-quality content, you could always user a micro job writing site like worldofwriting.com. The benefits of using such a site is that site owners and marketers who are in need of content can simply place a writing job, while also having control over the final word count, quality, and price of the article. On the opposite side, the writers of the site are actively looking for new work and will receive a feedback and quality score from previously completed jobs.
Create a website that is mobile friendly and responsive
The majority of your audience will own at least one mobile device and often spend more time on them than on laptops. People visit their favorite sites on smartphones and tablets due to the fact that it is easy to carry around. For this reason, it’s important that your blog is mobile friendly and responsive. This ensures that the website loads faster and offers an amazing user experience. If you don’t think mobile usage isn’t a huge influence in the amount of readership on your site, check out this mobile marketing stats and discover how these numbers are only going to keep on rising.
Set realistic goals
Content marketing strategy goals may be set daily or weekly. Write them down to make it easier for further references. Ask yourself how you can meet up with the goals before a deadline. Split all your goals into small chunks and tackle them one by one. Reminders can be set on your smartphones to keep you in check.
It may seem silly, but actually writing down your daily tasks and goals, then physically crossing them off can be a big contributor to hitting your goals. This is something some of the most successful bloggers, content creators and entrepreneur in the world do today.
Optimize social media ads
Unless you are writing for your family members and friends, content must be shareable and visible on social media. Facebook, Twitter, Instagram, and LinkedIn are some of the channels that can be used to promote your content. Depending on your budget, you can go for free social media ads or paid ads. Before sharing, remember that different types of content work for different platforms. Apart from using text-based content, incorporate video and pictures into your posts.
In addition to optimizing your social media advertising, you should also be following the social media size guidelines. This means using the correct image formats and sizes for Twitter, Pinterest, Facebook, Facebook Fan Pages and another other social networks you might be using. The last thing you want is to create great content, only to have it look like an afterthought with poor social media placement.
Make use of content management and analysis tools
As you work hard to remain consistent with your website vision, content management tools will assist in updating the website, scheduling posts and checking the progress of the website. One of the most recommended social media management platform tools out there is MeetEdgar. It makes the process of scheduling and managing social media a breeze.
Interact with your audience
The surefire way to get in touch with your audience is through social media platforms. Get to know your audience needs by interacting with them consistently. With this, you will never run out of ideas and your audience will keep coming back for more. The feedback you receive from polls, contest and survey can help you determine where you should focus on more.
Be sure to implement each of these content writing tips into your business, blog and marketing efforts. It’s not just a matter of creating great content, you also need to provide value and get it in front of the right audience in the process.
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